DP1.9 · Creative fatigue · act 455594457140765

Creative Fatigue — Decolure

run — checks — Mon & Fri 08:00 ET source —
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Is any ad decaying? — frequency is the trigger; money metrics are the verdict

Ad Verdict Spend 7d Freq 7d vs ceiling CTR 7d / 30d CPA 7d ROAS 7d / 30d

Where the money is going — share of 7-day spend vs share of purchases

Spend share Sales share